Big O Tires
Big O Tires is the biggest franchise of tire retailers in North America, with its headquarters located in Palm Beach, FL. Big O Tires has over 20 franchises in the United States, selling not only its own brand of tires but other brands as well. Not only Big O Tires service and sell tires, they also do basic maintenance and replacement services like replacing batteries, changing oil, installing struts, brake replacement, and others.
Big O Tires started back in 1962, when the automobile industry in the United States was reaching its peak. The demand for replacement tires was high, and independent dealers found it difficult to compete with the major car companies who offered tires as well. The founders of Big O Tires were a group of independent tire dealers who decided to band together for the common good, enabling them to attain tires at volume prices and to satisfy customers. This strategy worked, because in the following years this cooperative grew into a full-grown franchise, continuing to harness their efforts to benefit customers and independent dealerships.
Almost a half-decade later, Big O Tires has become North America's largest retail tire franchisor, with over 400 independently-owned and operated locations in 20 states, providing customers with a broad range of automotive services in addition to quality tires, wheels and accessories. Big O has become an industry role model admired for its innovative approach to franchising and unmatched customer loyalty ratings.
In 1996, Big O Tires joined forces with one of the largest and most respected tire marketers in the nation when it became part of the TBC Retail Group, an automotive retail network comprised of some 1,200 Big O Tires, Tire Kingdom, Merchant's and NTB locations spanning 40 U.S. states. Big O's reach was broadened again in 2005, when TBC Corporation was acquired by Sumitomo Corporation of America, the largest wholly-owned subsidiary of Tokyo-based Sumitomo, one of the world's leading traders of goods and services.
In a landmark case in 1977, Big O Tires was awarded $19.6 million from Goodyear over Goodyear's use of the name "bigfoot" tires. The amount equaled 25% of Goodyear's advertising budget in the states where Big O operated. The amount was reduced on appeal and the case was later settled.
Big O Tires is a “green” company, meaning that they care about the environment and use it as part of their business model. For example, they’ve made arrangements with recycling companies to dispose of or reuse vehicle fluids like for example, battery acid. Battery acid contains lead, which is hazardous (as well as other components) and can be recycled and reused to manufacture other batteries. Even the plastic casing of batteries can be ground up and used to make other batteries. When customers buy new batteries from Big O Tires, the old battery is taken and disposed of.
As Big O Tires continues to thrive and adapt to an ever-changing marketplace, it remains rooted in its humble beginnings as a proud collective of independent dealers committed to putting its customers first.